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Английский язык. Практический курс для решения бизнес-задач

Английский язык. Практический курс для решения бизнес-задач
Title: Английский язык. Практический курс для решения бизнес-задач
Author:
Genre: linguistics, science
Annotation:Задача данного издания – познакомить учащихся с современной финансово-экономической терминологией. Первая часть книги в большей мере посвящена вопросам управления, вторая – финансовой проблематике. Темы занятий в основном соответствуют тематике курсов, которые преподаются в большинстве школ бизнеса. Уроки содержат тексты из самых разнообразных профессиональных источников и упражнения, позволяющие студентам закрепить пройденный материал. В конце учебника приводится словарь необходимой лексики примерно из 1000 слов и выражений.
Для студентов бизнес-школ, языковых, финансовых и экономических вузов, а также для всех, кто хотел бы усовершенствовать свой деловой и финансовый английский.
Year:
Table of Contents:

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  1. Нина Пусенкова Английский язык. Практический курс для решения бизнес-задач
  2. Предисловие
  3. Lesson 1 Motivation Theories
  4. Motivation Theories
  5. Maslow ’s Hierarchy of Needs
  6. McGregor ’s Theory X and Theory Y
  7. McClelland ’s Learned Needs Theory
  8. Equity Theory
  9. Expectancy Theory
  10. Essential Vocabulary
  11. Lesson 2 Corporate Culture
  12. How to Achieve Excellence by Managing the Culture in your Company
  13. Essential Vocabulary
  14. Lesson 3 Program Management
  15. How Ford Hit the Bull ’s-eye with Taurus
  16. Essential Vocabulary
  17. Lesson 4 Japanese Management Principles
  18. From JIT to Lean Manufacturing
  19. 1.  Batch Quantities
  20. 2.  Safety Stocks / Quality
  21. 3.  Supplier Partnerships
  22. 4.  The Elimination of Variety
  23. 5.  Shortened Cycle Times
  24. 6.  «Pull»
  25. Culture
  26. The Move to Lean from JIT
  27. Essential Vocabulary
  28. Lesson 5 Great Managers
  29. How Jack Welch Ran GE
  30. Show and Tell
  31. Roses and Champagne
  32. Stick and Carrot
  33. Essential Vocabulary
  34. Lesson 6 Corporate Strategy
  35. Carly ’s Challenge
  36. Essential Vocabulary
  37. Lesson 7 Marketing Mix
  38. Four Ps of Marketing
  39. What is Marketing?
  40. The Selling Process
  41. The Marketing Process
  42. Selling vs. Marketing Processes:
  43. Planning vs. Forecasting?
  44. The 4 Ps of Marketing or the Marketing «Mix»
  45. Product
  46. Price
  47. Place (i.e. distribution)
  48. Promotion
  49. Essential Vocabulary
  50. Lesson 8 The Past, Present and Future of Marketing
  51. According to Kotler: The World ’s Foremost Authority on Marketing Answers Your Questions
  52. Essential Vocabulary
  53. Lesson 9 Strategic Management Models
  54. The BCG Growth-Share Matrix
  55. Limitations
  56. The GE/McKinsey Matrix
  57. Essential Vocabulary
  58. Lesson 10 Strategic Management Analysis
  59. SWOT Analysis
  60. The SWOT Matrix
  61. The Value Chain
  62. Primary Value Chain Activities
  63. Support Activities
  64. Value-Chain Analysis
  65. The Value System
  66. PEST Analysis
  67. Essential Vocabulary
  68. Lesson 11 Strategic Management Tools
  69. The Balanced Scorecard
  70. Double-Loop Feedback
  71. Why Do Executives Love Balanced Scorecard?
  72. The Payoff: BSC Customer Profitability Metrics
  73. Essential Vocabulary
  74. Lesson 12 Management Innovations
  75. Delivering Superior Shareholder Value
  76. Measuring Value Creation
  77. A Case Study in Delivering Shareholder Value – BP
  78. Essential Vocabulary
  79. Lesson 13 Conflict between Managers and Shareholders
  80. Agency Problem
  81. Agency Theory and Agency Problems
  82. Goal Congruence
  83. Conflict Between Managers and Shareholders
  84. Essential Vocabulary
  85. Lesson 14 Corporate Scandals
  86. The Fall of Enron How ex-CEO Jeff Skilling ’s strategy grew so complex that even his boss couldn’t get a handle on it
  87. Essential Vocabulary
  88. Lesson 15 Corporate Governance
  89. Corporate governance
  90. Parties to corporate governance
  91. Principles
  92. Mechanisms and controls
  93. Internal corporate governance controls
  94. External corporate governance controls
  95. Rules versus principles
  96. Corporate governance models around the world
  97. Codes and guidelines
  98. Corporate governance and firm performance
  99. Essential Vocabulary
  100. Lesson 16 Corporate Social Responsibility
  101. People, Planet and Profit
  102. CSR reporting
  103. Criticism of CSR
  104. People, Planet, Profit: The Value of CSR
  105. Branding
  106. Socially Responsible Investment Institutions
  107. Legislation and Litigation
  108. Employees and Customers
  109. Product Improvement / Cost Reduction
  110. Essential Vocabulary
  111. Lesson 17 Industry Analysis
  112. Porter ’s Five Forces
  113. Porter ’s 5 Forces
  114. I. Rivalry
  115. II. Threat of Substitutes
  116. III. Buyer Power
  117. IV. Supplier Power
  118. V. Barriers to Entry / Threat of Entry
  119. Essential Vocabulary
  120. Lesson 18 Industry Trends
  121. Global Consolidation Threat: Can East European Companies Survive?
  122. Understanding the Consolidation Curve
  123. Global Titans about to Emerge
  124. Consolidation Strategy
  125. Conclusion
  126. Essential Vocabulary
  127. Lesson 19 New Industry
  128. Venture capital
  129. Venture capital fund operations
  130. How and why VCs invest
  131. Winners and losers
  132. History
  133. The dotcom boom
  134. Essential Vocabulary
  135. Lesson 20 Global M & As
  136. Extinction of the Predator
  137. Seduced by Scale
  138. The Brand News
  139. In-breeding as a Virtue
  140. Essential Vocabulary
  141. Lesson 21 Emerging Markets
  142. Emerging Markets: Has Their Time Finally Come?
  143. 1.  Historically Low Valuations
  144. 2.  Economic Triggers – Near Term
  145. 3.  Market Volatility Change as a Spur to Outperformance
  146. 4.  Economic Triggers – Long Term
  147. 5.  Assessing the Long-Term Fundamental Case
  148. 6.  Conclusion
  149. Essential Vocabulary
  150. Lesson 22 Macroeconomic Theories
  151. The Greatest Economist of the 20th Century: John Maynard Keynes
  152. Keynes and the Classics
  153. Wages and Spending
  154. Excessive Saving
  155. Active Fiscal Policy
  156. The «Multiplier Effect»
  157. Essential Vocabulary
  158. Lesson 23 Macroeconomic Landscape
  159. U.S. Fiscal Imbalance Biggest Since 1959
  160. U.S.: Businesses Are Betting On A Happy New Year
  161. The Rush to Invest in Russia
  162. Essential Vocabulary
  163. Lesson 24 Globalization
  164. Globalization
  165. Globalization History
  166. Characteristics
  167. Anti-globalization
  168. Pro-globalization (Globalism)
  169. Measurement of Globalization
  170. Essential Vocabulary
  171. Lesson 25 Multinational Companies
  172. Are You Ready to Go Global?
  173. Automotive MNCs in Russia
  174. Ford ’s approach
  175. General Motor ’s approach
  176. Summary and conclusions
  177. Essential Vocabulary
  178. Lesson 26 Foreign Trade
  179. The Basics of Foreign Trade
  180. Free Trade Vs. Protectionism
  181. Arguments for Protection
  182. Methods of Protection
  183. Arguments for Free Trade
  184. Measures of Trade
  185. Current Account
  186. Capital Account
  187. Balance of Payments Deficit and Surplus
  188. Measuring Imports and Exports
  189. Essential Vocabulary
  190. Lesson 27 Foreign Exchange Market
  191. What is FOREX?
  192. Participants of a Foreign Exchange Market
  193. Essential Vocabulary
  194. Lesson 28 Stock Exchanges
  195. Getting to Know Stock Exchanges
  196. How Does It All Start?
  197. Auction Exchanges – NYSE and Amex
  198. New York Stock Exchange
  199. NASDAQ (an Electronic Exchange)
  200. NASDAQ Small Cap
  201. Electronic Communication Networks (ECNs)
  202. Over-the-Counter (OTC)
  203. There are two OTC markets:
  204. Essential Vocabulary
  205. Lesson 29 Equity Securities
  206. Introduction to Securities
  207. Uses of Securities
  208. Debt and Equity
  209. Ownership
  210. Shareholder Rights
  211. Buying
  212. Selling
  213. Types of Shares
  214. Securities Markets
  215. Legal Nature of Securities: Bearer and Registered Securities
  216. Essential Vocabulary
  217. Lesson 30 Fixed Income Securities
  218. A Stock Buyer ’s Guide to Bond Investing
  219. Some Bond Market Basics
  220. Callable and Bullet Structures
  221. Governments
  222. Treasury Securities
  223. Agencies
  224. Mortgages
  225. Corporates
  226. Corporate Bond Credit Quality
  227. Municipals
  228. Certificates of Deposit
  229. Putting It All Together
  230. Essential Vocabulary
  231. Lesson 31 How IPOs are Organized
  232. IPO Procedure
  233. Legal Requirements in the United States
  234. Legal Requirements in the European Union
  235. Pricing
  236. Investment Banks
  237. Definitions
  238. Role of Modern Investment Banks
  239. The Main Activities and Units
  240. Recent Evolution of the Business
  241. Possible Conflicts of Interest
  242. Essential Vocabulary
  243. Lesson 32 Commodity Trading
  244. The 10 Commandments of Successful Commodity Trading
  245. Essential Vocabulary
  246. Lesson 33 Valuation of Russian Companies
  247. Company Handbook
  248. Figure 1. Renaissance Capital Stock Focus List
  249. Recap of Stock/Sector Performance Year-to-Date
  250. Figure 2. The Best Performing Russian Stocks in 2003 Year-to-Date
  251. Figure 3. The Worst Performing Russian Stocks in 2003 Year-to-Date
  252. Figure 4. Performance of the Top Russian Stocks in 2003 Year-to-Date
  253. On the Valuation of Russian Equities
  254. The International Perspective
  255. Essential Vocabulary
  256. Lesson 34 Equity Research Report
  257. Aeroflot: Taking Off
  258. Summary Valuation of Aeroflot
  259. Aeroflot Trading Data
  260. Price Drivers
  261. Forecasts Upgraded
  262. Price Performance
  263. Valuation
  264. Enterprise Value Compared
  265. Future Earnings Compared
  266. ROCE
  267. Methods of Target Price Valuation
  268. Aeroflot DCF Model (Base Case Scenario)
  269. WACC Calculations
  270. Essential Vocabulary
  271. Lesson 35 Successful Investment Strategy: Theory and Practice
  272. Modern Portfolio Theory: An Overview
  273. The Theory
  274. Two Kinds of Risk
  275. The Efficient Frontier
  276. Figure 1
  277. Figure 2
  278. What MPT Means for You
  279. Conclusion
  280. Warren Buffett: How He Does It
  281. Buffett ’s Philosophy
  282. Buffett ’s Methodology
  283. Conclusion
  284. Essential Vocabulary
  285. Lesson 36 Corporate Finance
  286. Corporate Finance for Beginners
  287. Balance Sheet Approach to Valuation
  288. Cash vs. Profits
  289. Cash Cycle
  290. Revenue, Expenses, and Inventory
  291. Assets
  292. Inventory
  293. Payables
  294. Financial Ratios
  295. Bank Loans
  296. Sources and Uses of Cash
  297. Firm Value, Equity Value, and Debt Value
  298. Capital Structure
  299. Risk Premiums
  300. Cost of Capital
  301. Unlevered Free Cash Flows
  302. Terminal Value
  303. Cash Flows to Debt and Equity
  304. Hurdle Price
  305. Debt Valuation
  306. Optimal Capital Structure
  307. Share Buyback
  308. Essential Vocabulary
  309. Lesson 37 Raising Credit
  310. The Credit Process: A Guide For Small Business Owners
  311. Introduction
  312. Sources and Types of Funding
  313. Financial Analysis
  314. Gross Profit Margin
  315. Operating Profit Margin
  316. Quick Ratio
  317. Current Ratio
  318. Debt Ratio
  319. Collection Period Ratio
  320. Days to Sell Inventory Ratio
  321. Days Purchases in Accounts Payable Ratio
  322. Essential Vocabulary
  323. Lesson 38 Business Law
  324. Business Law
  325. The American Legal System
  326. Essential Vocabulary
  327. Lesson 39 Making Presentations
  328. The Art of Making Sales Presentations
  329. Lesson 40 Financial Statements
  330. Report of Independent Registered Public Accounting Firm on Consolidated Financial Statements
  331. The Board of Directors and Stockholders
  332. Essential Vocabulary
  333. Keys to Exercises
  334. Lesson 1
  335. Lesson 2
  336. Lesson 3
  337. Lesson 4
  338. Lesson 5
  339. Lesson 6
  340. Lesson 7
  341. Lesson 8
  342. Lesson 9
  343. Lesson 10
  344. Lesson 11
  345. Lesson 12
  346. Lesson 13
  347. Lesson 14
  348. Lesson 15
  349. Lesson 16
  350. Lesson 17
  351. Lesson 18
  352. Lesson 19
  353. Lesson 20
  354. Lesson 21
  355. Lesson 22
  356. Lesson 23
  357. Lesson 24
  358. Lesson 25
  359. Lesson 26
  360. Lesson 27
  361. Lesson 28
  362. Lesson 29
  363. Lesson 30
  364. Lesson 31
  365. Lesson 32
  366. Lesson 33
  367. Lesson 34
  368. Lesson 35
  369. Leeson 36
  370. Lesson 37
  371. Lesson 38
  372. English-Russian dictionary
  373. A
  374. B
  375. С
  376. D
  377. E
  378. F
  379. G
  380. H
  381. I
  382. J
  383. K
  384. L
  385. M
  386. N
  387. O
  388. P
  389. Q
  390. R
  391. S
  392. T
  393. U
  394. V
  395. W
  396. Y
  397. Z
  398. Примечания


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